"LGBT guests staying at Hedo should feel very safe. We also spend money online with specific keywords and phrases and we search for relevant backlinks that focus on (the LGBT) market segment. Social media has proven to be a successful tactic in marketing to specific groups. "Guests love sharing their experience on property with friends. "Word-of mouth is very effective for Hedo," Russell said. Some met their significant-other at BLOOM, and they too were enjoying the 2018 event. "I enjoy seeing the growth and evolution of this group, as well as those new and familiar faces it brings in each year." There were plenty of BLOOM first-timers who I spoke with, along with some who have been attending year after year after year. "It's always a pleasure working with Olubode and hosting (the) Bloom Freedom Festival," said Randy Russell, director of sales and marketing at Hedonism II. Thanks to social media I really look forward to keeping in contact with the BLOOMERS who I met. Heck, some of the BLOOMERS were quick to fill my vodka-anchored drink or surprise me with shot, just as I did for them. Race was not an issue, at all – just the race to have fun. We danced, drank and certainly enjoyed the late-night hot-tub fun.
The kindness and friendship of the BLOOM bunch, when mixed with my small crew, was special to say the least. Local Jamacians also ran the BLOOM trip during my time at Hedo. BLOOM attracts mostly gay African-American men, with some I met from New York City, Atlanta, Chicago, Toronto and as far away as Helsinki, Finland. "We are a celebration of well-being, fun, adventure, creativity, inclusiveness and community," according to BLOOM. "Our purpose is (to) facilitate safe spaces for individuals and communities to explore their spiritual, leisure, work, relationship and communal life areas in ways that inspire, inform and celebrate our humanity." BLOOM started as a New York City party in 2008 and has evolved as a brand that serves the diverse needs of people who are called BLOOMERS. "We are a global movement of people who are creating alternative social structures that allow for unique self-expression, personal growth, visibility, connection and belonging. "We created a community aimed at connecting and awakening the heart, mind and spirit of all humankind," it says on the BLOOM website. BLOOM FREEDOM FESTIVAL My Hedo trip ran concurrent with the eighth-annual Bloom Freedom Festival, the brainchild of founder/author and motivator Olubode Shawn Brown, a New York resident who stresses that everyone, regardless of ethnicity, gender, religion or sexual-orientation, should belong to a Tribe of Love & Celebration.
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